Citi: Apple’s iPhone 18 Ultra Could Price Above $2,000

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Citi: Apple’s iPhone 18 Ultra Could Price Above $2,000
PrimeXBT Editorial Team
Reviewed by PrimeXBT

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Citi expects Apple to launch its iPhone 18 lineup on September 9, headlined by the company's first foldable model, the iPhone Ultra, priced above $2,000. The bank also projects 61.8 million iPhone 18 shipments in the second half of 2026 and 246 million total iPhone shipments for the year.

Citi expects Apple to unveil its iPhone 18 lineup on September 9, led by the company's first foldable model. The bank forecasts the new iPhone Ultra will carry a price above $2,000. Pro models, meanwhile, could cost about $200 more than their predecessors.

The lineup is expected to bring several hardware upgrades. Citi points to A20 2nm chips, Apple-designed modems and improved cameras as the key changes across the new models.

On volume, Citi forecasts 61.8 million iPhone 18 shipments in the second half of 2026. It also expects 246 million total iPhone shipments for the year. Key suppliers named for the lineup include Foxconn, TSMC, Samsung Display and LG Innotek.

Source: Coinpedia Fintech News (snippet-based)

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